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“Celebutard” lipstick- Hey Sephora…

Hey Sephora,

Up until a year or so ago, you’d never find me at a department store buying makeup. I was a proud drugstore make up wearer. I also had really bad skin that was only getting worse. When I switched to Sephora products, not only did my face clear up, but my make up stayed in place and, on the days I wear makeup, I look like I could almost pass for a human. It’s good stuff.

I like the makeup, which is why I’m sad to say that I will not be shopping at your stores anymore.  You got Kat Von D. to create an edgy line of products for you. I get it. She’s a beautiful celebrity that doesn’t look like all the rest. It’s appealing. However, the name of one of your lipsticks goes beyond edgy- it’s distasteful and hurtful.

Celebutard

Celebutard lipstick, an UGLY name for a 'beauty' product.
screen shot from sephora.com

Who were you aiming this at? From what I understand, the name pokes fun at “unintelligent celebrities” by mashing up “celebrity” and “retard.”  It’s offensive, and not just to celebrities whose intelligence you are putting into question by using a term that once was used to describe people with intellectual disabilities.

It’s those people and the people who love them who are hurt the worst.  You’re picking on the most vulnerable in our society by using a derogatory term that historically has been used in gross ways to make fun of them. Would you make products that combine the word celebrity with such ugly terms as ‘faggot’ or ‘nigger’? Did your skin just crawl up your arms a little bit when I used those terms? It should. They are disgusting terms and I hated even typing them out. That disgust you feel when you see those words used is the same disgust I feel when I see someone flippantly using the word “retard.” You’ve used one of the ugliest terms in the English language to describe a beauty product. 

This is my daughter. Using the word “retard” stabs at the disability part of my daughter- her intellectual capabilities- only. It’s a word that reduces who she is to what she can’t do. It’s hateful.  It’s a word far too ugly for this beautiful face.

Abby's so pretty

 I’m begging you, change the name of the lipstick. It’s just lipstick. It’s not worth causing people pain. Sure, maybe it’s driving people to your site, but I assure you, most of them are just shaking their heads in disgust.  If you’re using the name of this product for publicity, well, there’s a special place in hell…

An apology would be appropriate as well. Show people like me that you’re not really as out of tune as it seems.

Your products are made to enhance beauty. Why would you name one of them something so ugly?